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WebRay-Ban sunglasses were first created in 1937 by Bausch & Lomb who took out the patent in which the Aviator was made available to the public. Also known then as the Anti-Glare, it … WebSep 11, 2024 · As the counterculture shifted, Ray-Ban faltered. Aviators didn’t quite fit the stripped down aesthetic of punk or the glitz of disco. Sales declined sharply in the late-’70s. By the early-’80s Ray-Ban brass realized they would have to be aggressive to survive. The company was going to have to change the way they approached marketing. how to switch accounts fire tablet
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